Amazon wasted spend analyzer
Two jobs in one. Cut the ad spend that is not working, and cut the hours of going through reports by hand to find it. Amazon budget leaks quietly, and the weekly hunt for the leaks is the kind of thing that gets skipped when the week gets busy.
Was 8 to 10 hrs / week
Now A Monday morning run
It reads the search term, keyword and target reports together. Spend with no sales gets flagged, and poor performers get banned automatically, so the leaks close every Monday without anyone reading a report.
- Runs unattended every Monday across the US and German accounts.
- A companion tool does the same at the product level, a review that by hand takes 3 to 4 hours a week. A two period rule cut one week’s pause list from 126 products to 6.