Amazon wasted spend analyzer
Two jobs in one. Cut the ad spend that is not working, and cut the hours of going through reports by hand to find it. Amazon budget leaks quietly, and the weekly hunt for the leaks is the kind of thing that gets skipped when the week gets busy.
Was 8 to 10 hrs / week
Now A Monday morning run
It sorts waste into tiers instead of one bucket. Spend with no sales gets flagged, poor performers get banned, and anything close to break even gets a cheaper bid rather than being switched off. A single on or off rule throws away spend that was nearly working.
- Runs unattended every Monday across the US and German accounts.
- A companion tool does the same at the product level, a review that by hand takes 3 to 4 hours a week. A two period rule cut one week’s pause list from 126 products to 6.